Cazoo
Client
BlinkInk
Directors
James Papper
"Our new animated adventure begins in a world where Cazoo enables every customer to find the car that perfectly fits their needs. Animation gives us the ability to deliver this message clearly and concisely, whilst doing so in a way that is engaging and entertaining. Our familiar characters shorthand the storytelling; we know that Dracula needs to stay out of the sun, that Bigfoot wants to stay hidden, and so on, so viewers can easily join the dots. Animation gives us full control of every detail, allowing us the ability to style the cars in a way that pairs perfectly with each character. It also allows us to create a version of the world that is distinct and unique to Cazoo as a brand. Packed with charm, playful touches and a few cheeky ‘Easter eggs’, this ad has been made to be watched (and rewatched).We invite you to explore our world with Dracula, Bigfoot and the Alien family, our new heroes, that are the perfect fit to showcase the range of vehicles available to find on Cazoo So, start your search with Cazoo, and find the car that's right for you."
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